Essentials of Software-as-a-Service (SaaS) Business

Learn the essentials of emerging field so that you can become the new business or marketing rockstar of SaaS!

Created by: Robert Barcik
Author & Professional Trainer

Created by: Jana Gecelovska
Data Science trainer

What Will I Learn?

• Discover the history and understand the reasons behind the rapid development and success of the SaaS industry today.
• Master the core elements of SaaS business models, including free trials, freemiums, and tiered subscriptions.
• Implement lean startup techniques to enhance your product development and marketing efforts.
• Understand the importance of customer feedback and iterative development in creating successful SaaS products.
• Develop effective pricing strategies tailored to different customer segments and usage patterns.
• Apply key SaaS business metrics to measure and improve the performance of your SaaS product.
• Analyze real-world case studies to see how successful SaaS companies have achieved growth and profitability.

Requirements

• Familiarity with basic business administration terminology, such as budgeting and revenue, is helpful though not required.
• No technical expertise is required.

Target audience

• Graduating students who consider their first internship in a SaaS company.
• Individuals who are considering a change in career path into SaaS.
• Aspiring entrepreneurs who want to understand the SaaS business model, learn how to build a minimum viable product, and use business metrics to start their business on a solid foundation.
• Business executives looking to integrate SaaS solutions into existing business processes, propose innovative solutions, and manage transitions effectively.
• Motivated marketers who want to learn SaaS-specific strategies to refine their campaigns and boost customer acquisition rates and revenue.
• Product managers looking to enhance their skills in agile development practices to implement efficient development processes and improve product-market fit.
• This course is NOT for individuals seeking to enhance their coding skills, as it focuses on business and marketing.