Emotional Design Thinking & Design Psychology Masterclass

A power-packed masterclass on emotional design thinking and design psychology from Starter to Guru !

Created by: Omer Masood Qureshi
Scientist, Industrial Designer and Professor

What Will I Learn?

• Design Psychology: The roots of design psychology and its practical applications in design.
• Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence.
• Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal
• Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions.
• Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success.

Requirements

• Best suited for people involved in design and marketing.
• Mandatory to be a keen observer and thinker
• No previous knowledge on psychology required

Target audience

• Industrial Designers
• UX Designers
• Product Designers
• Graphic, Communication Designers
• Creative Heads
• Marketing Managers