Digital Marketing & Advertising Masterclass – 87+ Lectures

Unlock the Power of Digital Marketing: A Comprehensive Masterclass for Success in the Age of Digital Media and Marketing

Created by: Ben Silverstein
Digital Advertising Professional & Entrepreneur in NYC

What Will I Learn?

• Understanding the Digital Ecosystem: Gain a comprehensive understanding of the digital landscape by exploring the roles and functions of key players
• The ability to think strategically about where and how to place ads
• Introduction to Digital Companies: Learn tech companies including publishers, exchanges, SSPs, DSPs, and Agency Trading Desks.
• Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
• Social Media Listening Skills: Develop the ability to monitor and analyze brand perception on social media through various tools
• Understand how retargeting works, and how advertisers serve you a message
• Audience Targeting and Retargeting: Explore different audience types, such as behavioral, contextual, and demographic, and retargeting strategies
• Demystifying Programmatic Advertising: Insights into programmatic advertising, its significance in digital platforms, and a simplified breakdown of the process
• Location-Based Targeting: Master location-based advertising techniques, including geo-fencing and proximity targeting, and discover all the options available
• Viewability and Verification: Understand the importance of ensuring ads reach real audiences and explore the companies and technologies that facilitate this
• Platform Demos: Acquire hands-on skills in setting up campaigns on platforms like Google and Facebook, as well as monetizing content through SSPs
• Selling Digital Advertising: Learn the nuances of selling digital advertising, recognizing the unique challenges and strategies involved in this field.
• Comprehensive Digital Advertising Education: Explore a wide range of digital advertising topics covered in 80 online lectures
• Personalized Learning Experience: This online course enables you to tailor your learning experience to suit your business needs.
• Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each

Requirements

• No Knowledge Required.
• A Computer with Internet Connection.

Target audience

• Students and professionals looking to promote their business, product, website, or looking to advance their career