Design Thinking | Unlock Innovation and User-centricity

Learn the concepts, tools and techniques & create the right environment to apply them successfully in your own work

Created by: Tony Bulcaen
Founder at IQ x EQ

What Will I Learn?

• Master every step of the design thinking process through concepts and tools
• Articulate how design thinking, lean startup and agile work together and their shared characteristics
• How to structure and run design thinking workshops through the various stages of the process
• How to conduct quality user research
• The skill of empathy
• How to identify and handle the cognitive biases which may undermine your team’s work
• How to synthesize user research data into insights
• How to build tools such as an Empathy map, a User persona, an Affinity diagram and numerous idea generation and selection techniques
• How to create the right mental and physical environment for brainstorming
• How to structure and facilitate brainstorming sessions
• The concept of prototype and the shapes and forms it can take
• How to run proof of concept and functional experiments
• How to gather and analyze user testing feedback
• How to de-risk your projects by testing hypotheses early and by saving time and money
• Anticipate the organizational pre-requisites for design thinking
• Identify the skills required for a design thinking project team
• Adopt the right mindset and corporate culture for design thinking

Requirements

• This course requires no prior learning

Target audience

• Anyone aspiring to take a fresh perspective on old problems to develop novel solutions
• Innovation and product managers who own and run the design thinking process
• Project managers who want to learn an efficient way to align their cross functional teams towards a common goal centered around the user
• HR managers who want to spearhead user centricity and promote cross-functionality and agility within siloed organizations
• Entrepreneurs who want to make sure they solve real problems and create products or services which meet real user needs
• Consultants who advise on innovation or service design
• Anyone interested in having an impact and adding value when attending a design thinking workshop by learning to adopt the right mindset
• Anyone looking to minimize the risks and optimize the use of resources in time and money associated with the design of new products, services or experiences
• Anyone interested in having a more in-depth understanding of Design Thinking