Design Thinking in 3 Steps

Understand your audience, envision a creative solution, and test your prototype

Created by: Designit Strategic Design
Design What Matters

Created by: Alan Cooper
Founder, Cooper

What Will I Learn?

• Apply the design thinking framework to solve problems more creatively
• Create prototypes to test your idea early, before making a big investment of time and money
• Understand problems from the customer's perspective
• Guide groups to effectively brainstorm innovative ideas
• Plan and conduct effective design research, including user interviews
• Make and use a storyboard to communicate your design ideas
• Identify your design research objectives
• Make a plan to iterate your idea forward

Requirements

• A desire to better understand the needs of the customer
• A timer (your phone will work!)
• A notebook, pen or pencil, and highlighter

Target audience

• Individuals who have heard about design thinking but don't know exactly what it is or how it works.
• Those who need to refresh and solidify their understanding of design thinking.
• Business leaders wanting to better understand what the designers at your company do, or how design can help your company achieve their goals