Design Thinking for Beginners: Develop Innovative Ideas

Apply the five-step design thinking process to identify and creatively solve problems using a human-centered approach.

Created by: Laura Pickel
Learning Experience Designer at Lyft

What Will I Learn?

• Apply the 5-step design thinking process to a design challenge in your organization.
• Empathize with your user through interviews and observations, in order to take a human-centered approach to a problem.
• Define your core problem by synthesizing and analyzing information gathered during your empathy work.
• Ideate solutions to your problem by brainstorming using "How might we..." statements.
• Prototype your ideas rapidly to identify the best possible solution for your problem.
• Test your prototypes with users to gather feedback on your proposed solution.
• Pitch design thinking to your team or organization using storytelling.

Requirements

• You should be comfortable in the skills of your own profession in order to effectively apply design thinking principles to a challenge relevant to your field.

Target audience

• Employees looking for a structured way to develop innovative ideas that will appeal to their audience.
• Human Resources employees looking to develop a more human-centered approach to their workplace trainings and programs.
• Product managers looking to push their teams to focus on the user experience when designing new features.
• This course is NOT for formally trained designers, or those who already have a high-level understanding of the design thinking process.