Decode Your Market: The Sizing and Forecasting Puzzle

Demystify market potential. Master data-driven market sizing and forecasting. Build a winning business plan on facts.

Created by: Thomas Giordano
A Practical Approach to Learning ... Plain and Simple

What Will I Learn?

• Understanding the principles of market research: Different types of research methods, data collection techniques, and ethical considerations.
• Learning about market segmentation and targeting: Identifying and defining your ideal customer group.
• Exploring different market sizing methodologies
• Understanding market forecasting concepts and models

Requirements

• There are no course requirements or prerequisites. This course in a foundation course.

Target audience

• Entrepreneurs and aspiring entrepreneurs: Seeking to assess the viability of their business ideas and forecast market growth for successful launch and future planning.
• Product managers and developers: Aiming to develop products that meet real customer needs and stand out in a competitive market by understanding its size and potential.
• Engineers trying to learn how to predict product or service sales.
• Business owners and consultants: Wanting to gain a deeper understanding of their market potential to make informed strategic decisions and secure funding.