Creating your brand for NIL (Name, Image, and Likeness)

Personal branding for collegiate athletes

Created by: Dr. Allison Alford
Communication Expert

What Will I Learn?

• Learn more about NIL (Name, Image, and Likeness) sponsorship deals and how athletes can get them
• Capitalize on your "right to publicity" under the NIL policy with the NCAA and other athletic associations
• Prepare for an entrepreneurial collegiate career, now or in the future (high school students, too!)
• Set your goals for NIL sponsorships and partnerships as well as growing your personal brand
• Build a unique brand that sets you apart from the rest and can capture the attention of organizational sponsors
• Understand why it is important to stand out from among other athletes and cultivate your unique voice
• Evaluate your brand opportunities through the use of a decision-making worksheet that will help you determine which NIL opportunities align with your goals
• Create a plan for growing your brand in the months and years ahead so you can capture attention and grow your following
• Create a legacy brand that will last throughout your athletic collegiate years and beyond

Requirements

• No marketing or branding experience needed to take this course. Start today learning how to build a brand that NIL sponsors will take seriously. Social media, community events, autograph signings, ribbon cuttings, and other paid opportunities are available to athletes who cultivate their brand, so get started today with yours.

Target audience

• Athletes, both collegiate and high school students, can take this course if you are looking to take advantage of NIL sponsorships. If you want to prepare a brand and market yourself to capture Name, Image, and Likeness money from athletic sponsors, this course is right for you.
• Parents of high school athletes can take this course to learn how to help their kids build a brand that can achieve lucrative NIL partnerships and sponsorships. It's not too early to start thinking of Name, Image, and Likeness branding opportunities for your student athlete.
• Assistants and professionals seeking to partner with athletes can take this course to better understand branding for athletes under the NIL policy