Cosmetic Entrepreneurship: Create Your Own Skincare Products

A Startup Guide to Develop your Skin Care, Hair Care, Beauty, or Personal Care Idea into a Retail Ready Product

Created by: Nathan Townsie
Brand Founder & Formulator

What Will I Learn?

• Methods of product conception— how to ideate new products or improve upon existing product ideas
• Gain insider knowledge of the various manufacturing options to produce your product idea
• Learn WHERE to sell your products to build initial revenue & brand awareness
• Learn how to validate your product idea
• Perform market research to determine your competitive advantage & profitability
• Establish the essentials needed for successful branding
• Understand business structure options for your company
• Obtaining proper product & business insurance
• Learn how to work with manufacturers— what questions to ask, what certifications to look for, who to avoid
• How to properly conduct safety testing of your product
• Understand packaging & labeling regulations for FDA compliance
• Learn how to work with suppliers— what questions to ask, what certifications to look for, who to avoid
• Sourcing and building a reliable supply chain
• Learn how to calculate COGS
• Learn pricing strategies for long-term profitability
• Understand dynamic marketing strategies for your growing business
• Discover profitable retail & wholesale distribution channels
• Learn successful strategies to get your great product on store shelves
• Identify scams & pitfalls to avoid as a start-up brand

Requirements

• A great cosmetic, skin care, hair care, or personal care product idea
• A serious commitment to entrepreneurship

Target audience

• Budding entrepreneurs who want to manufacture a beauty or wellness product for retail sale
• Aspiring brand founders who need detailed, step-by-step guidance to develop their idea into a retail-ready product on store shelves.
• Future founders who have an idea for a great cosmetic product, but aren't sure where to start.
• Anyone making great homemade products and are serious about developing your idea to sell in stores
• Those who have an entrepreneurial spirit and want to own their own brand
• Anyone who is serious about manufacturing their cosmetic, hair care, or personal care idea