Copywriting secrets – How to write copy that sells

Discover the secrets of copywriting success from the master. From novice to pro in easy stages

Created by: Sean Kaye
Enterprise Technologist and Online Marketing Expert

What Will I Learn?

• Structure and write compelling sales copy
• Apply the power of emotional drivers, even when writing in a B2B environment
• Beat run-of-the-mill writers who focus on 'needs
• Write powerful calls to action
• Understand how to leverage features, benefits and advantages
• Craft professional press releases that get published
• Know how to become a Voice in their Industry
• Understand how to schmooze bloggers and the press to get published
• Interview end customers with confidence to create persuasive case studies
• Use the power of words to generate more sales leads
• Glean from a wealth of real-life examples
• Master White Papers - the most powerful way to generate sales leads bar none

Requirements

• A strong desire to be a great writer. Free links are provided to all software needed (even Word!)

Target audience

• Aspiring copywriters wanting to master their skills and have access to a real pro
• Anyone who has completed my 'How to BECOME a copywriter' course
• Entrepreneurs, start-ups and business people wanting to punch above their weight
• Web designers seeking an extra revenue stream from existing clients
• Graphic designers needing to understand the role of copywriting
• Anyone aspiring to reach new customers and improve sales conversion
• Marketing professionals looking to develop their career