Copywriting: How To Convert Features Into Benefits That Sell

Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products

Created by: Vladimir Raykov
Agile Product Manager, Certified Scrum Master, PMP®

What Will I Learn?

• Tell the difference between a feature and a benefit
• Convert cold features into powerful and emotional benefits that sell
• Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect's mind and find what makes them tick
• Apply the concept "The Ladder Of Abstraction" and instantly improve communication. (The Holy Grail In Marketing)
• Know where the best place (in the marketing copy framework) for writing benefits is
• Understand and apply to TOP 3 trigger words that should be always implied in marketing messages.
• Apply simple but effective 3-step framework for writing marketing copy
• Understand the most important factor for pricing a product or service

Requirements

• Grab a pen and paper

Target audience

• Online entrepreneurs
• Marketers
• Bloggers
• Book Authors
• People from any occupation that requires writing marketing copy for the purpose of getting response and action
• This course is not for people who despise learning