Consultancy Skills in an AI Age: Competitor Analysis

Leverage ChatGPT & AI to Revolutionize Competitor Analysis

Created by: Mark Storry
Freelance Strategy Director

What Will I Learn?

• Students will be able to understand the principles and methodologies of SWOT, PESTLE, and benchmarking for competitive analysis.
• Students will be able to apply ChatGPT and AI tools to perform SWOT and PESTLE analysis effectively, identifying strengths, weaknesses, opportunities, threats,
• Students will be able to analyze competitive landscapes using AI-driven benchmarking techniques, comparing key performance indicators and strategic initiatives
• Students will be able to recall the fundamental concepts and methodologies of competitive analysis frameworks and the functionalities of ChatGPT and AI in compe
• Delve into competitive analysis and its use cases

Requirements

• No prior knowledge of artificial intelligence or consulting is required. This course starts with the basics and gradually moves to advanced topics, making it suitable for students of all levels

Target audience

• Market Research Professionals: Experts looking for tricks and tips to enhance their skillset
• Business Students: Those pursuing advanced degrees in business or management and are interested in understanding the future trends of strategy consulting, particularly the impact of AI.
• Aspiring Strategy Consultants: People who are starting their careers in strategic consultancy and want to enhance their competitive edge by learning about Chat GTP and similar AI applications in market analysis.
• AI Enthusiasts with a Business Background: Individuals with a basic understanding of business concepts and who are interested in understanding the practical implications of AI in the business world, particularly in strategic consulting
• Business Analysts: Analysts who are seeking to advance their careers by integrating AI tools into their market sizing and competitive analysis skills.
• Data-Driven Entrepreneurs: Business owners who are keen to leverage AI for better market analysis to make more informed strategic decisions
• Individuals Involved in Market Analysis: Anyone involved in roles or projects requiring market analysis, across various industries and professions, who wants to leverage AI for more efficient and accurate insights.