Complete Product Management Course: Become a Product Manager

Learn the complete Product Management process from ideation, market research, product development, and delivery.

Created by: Institute of Product Leadership
The Premier B-School for Product Leadership

What Will I Learn?

• Comprehensive understanding of product life cycle management, scope, and role of Product Managers.
• Master Customer-Driven Value Management for stronger innovation and effective decision-making.
• Explore various nuances and career tracks of the Product Manager role.
• Learn to design value propositions using frameworks like value proposition canvas, business model canvas, and design thinking.
• Become proficient in Agile Product Lifecycle Development, Customer Personas, User Stories, and Agile Methodology.
• Understand the varying roles of Product Managers in different types and sizes of companies.
• Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX)
• Design Tools & Techniques for Low Fidelity & High Fidelity Prototyping
• User Research for creating compelling products and services
• Principles & Frameworks for Design Thinking and Information Architecture
• Learn Growth techniques for customer acquisition
• Understand the landscape of Digital Marketing
• Learn the tools and techniques of Website Marketing
• Develop a Social Media Marketing Plan and be able to use its elements
• Implement a Social Media Lead Generation Plan using various social platforms
• Product Marketing & Sales Enablement
• Go-To-Market Strategy Planning and Budgeting, Conceptualizing Marketing Ideas
• Product Marketing Metrics and tools
• Internal stakeholder Marketing & Management
• Digital Product Management & Prioritization in Digital Products
• Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
• Product Lifecycle Stages, A Framework for North Star and supporting metrics
• Performing Product Analytics & A/B Testing
• Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit.
• Plan and manage sprint activities and deliver targeted results.
• Operate with Scrum & Kanban principles for high quality process management.
• Plan and manage fast-paced effective releases that are made up of multiple sprints.
• Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap, and product backlogs.

Requirements

• Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
• No paid tools required.

Target audience

• Anyone looking to get a job in Product Management
• "Accidental" Product Managers who want to succeed at their job
• Already established Product Managers who want to advance their skillset
• People who want to transition into a Product Management career
• Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.
• Entrepreneurs who want to realize their product vision