Complete Google Ads Course | Hands on Google Ads & PPC 2024

Google Ads Insider: Expert Tactics for PPC Dominance | Ultimate Google Ads Course From an Agency Expert | For 2024

Created by: Jim Esen Digital Marketing Master | 45,000+ Students Worldwide
Digital Marketing & Copywriting Master Trainer

What Will I Learn?

• Navigating to Google Ads platform
• Identifying your goal as a business
• Google Ads metrics
• Google Ads targeting
• Google Ads audience targeting
• Google Ads keyword targeting
• How Google Ads auction works
• Winning Google Search campaign structure
• Google Search ads bidding strategies
• Google Ads conversion tracking
• Google Search campaign setup
• Google Search ads negative keywords
• Google Search ads dynamic keyword insertions
• Downloadable negative keyword list
• Reading auction insights
• Google Ads Optimizations (with the downloadable checklist)
• Google Display Ads
• Google Display Ads bidding strategies
• Google Display Ads campaign setup
• Google Discovery Ads basics
• Google Discovery Ads bidding strategies
• Google Discovery Ads campaign setup
• Google Shopping Ads profit calculator
• Google Shopping Ads conversion tracking from Analytics
• Google Merchant Center training
• Pulling product feed from the Google Merchant Center
• Google Shopping Ads campaign setup
• Google Video Ads (YouTube Ads) basics
• Google Video Ads (YouTube Ads) creative formula for lead generation
• Google Video Ads (YouTube Ads) creative formula for ecommerce
• Google Video Ads (YouTube Ads) campaign setup
• Google Video Ads (YouTube Ads) campaign optimization
• Google Performance Max Ads basics
• Google Performance Max Ads campaign setup
• Google Performance Max Ads optimizations
• Google App campaigns basics
• Google App campaign setup

Requirements

• No Google Ads experience is required.
• Only and internet access and willingness to focus on the course is required!

Target audience

• Small business owners and entrepreneurs looking to advertise their products or services effectively online.
• Marketing professionals who want to enhance their skills in managing Google Ads campaigns.
• Freelancers or digital marketing consultants aiming to expand their service offerings by including Google Ads management.
• E-commerce store owners seeking to optimize their Google Ads campaigns and increase online sales.
• Startups and new businesses looking to establish a strong online presence through targeted advertising.
• Marketing managers or team members responsible for managing and optimizing Google Ads campaigns within their organization.
• Digital marketing enthusiasts interested in gaining in-depth knowledge and practical skills in Google Ads.
• Website owners or bloggers aiming to monetize their platforms through effective ad placement and management.
• Individuals aspiring to start a career in digital marketing or pay-per-click advertising.
• Anyone interested in understanding the fundamentals and best practices of Google Ads and PPC advertising.
• Marketing students or individuals studying digital marketing who want to gain practical knowledge and hands-on experience with Google Ads.
• Affiliate marketers looking to drive targeted traffic to their affiliate offers through optimized Google Ads campaigns.
• Non-profit organizations aiming to raise awareness, attract donors, or promote their causes through Google Ads.
• Local business owners or service providers seeking to attract customers within their specific geographical area through targeted local advertising with Google Ads.
• Social media managers or digital media professionals interested in integrating Google Ads into their overall online advertising strategy.