Complete Google Ads Course For Beginners | 2024 Edition

Master the Essentials of Google Ads in 2024 | A Comprehensive Google Ads Course Tailored for Beginners | PPC Mastery

Created by: Jim Esen Digital Marketing Master | 45,000+ Students Worldwide
Digital Marketing & Copywriting Master Trainer

What Will I Learn?

• Understanding the basics of Google Ads: terminology, account structure, and campaign types.
• Setting up a Google Ads account from scratch.
• Conducting keyword research to identify relevant search terms for ad targeting.
• Creating compelling ad copy that drives clicks and conversions.
• Designing effective landing pages that maximize conversion rates.
• Exploring various ad formats and extensions to enhance ad performance.
• Setting and optimizing campaign budgets to maximize return on investment (ROI).
• Utilizing targeting options such as location, demographics, and interests to reach the right audience.
• Implementing conversion tracking to measure the success of ad campaigns.
• Understanding the Quality Score and its impact on ad performance and cost.
• Analyzing campaign performance using Google Ads reports and metrics.
• Implementing bidding strategies to optimize ad placement and cost-per-click (CPC).
• Creating and optimizing display ads to reach potential customers across the Google Display Network.
• Utilizing remarketing techniques to re-engage with users who have previously interacted with your website or ads.
• Leveraging ad scheduling and ad delivery optimizations to reach audiences at the most opportune times.
• Understanding the importance of ad relevance and landing page experience for campaign success.
• Exploring advanced targeting options such as custom audiences and similar audiences.
• A/B testing ad variations to identify the most effective messaging and design elements.
• Implementing ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.
• Developing strategies for ongoing campaign management, optimization, and continuous improvement.

Requirements

• Internet access and willingness to learn.
• No prior Google Search Ads experience is required.
• No prior Google Display Ads experience is required.
• No prior Google Demand Gen experience is required.
• No prior Google Performance Max experience is required.
• No PPC experience is required.
• No Google Adwords experience is required.
• No Google Pay-per-click experience is required.

Target audience

• Beginners who want to learn the fundamentals of advertising on Google's platform.
• Individuals with little to no prior knowledge of digital marketing or online advertising.
• Entrepreneurs aiming to promote their products or services effectively online.
• Small business owners seeking to expand their customer base through targeted online advertising.
• Marketing enthusiasts eager to understand the intricacies of Google Ads.
• Freelancers looking to enhance their skill set and offer Google Ads services to clients.
• Students pursuing a career in marketing or advertising.
• Anyone interested in learning how to create and manage successful Google Ads campaigns.
• E-commerce store owners aiming to increase their online visibility and drive sales.
• Non-profit organizations seeking to leverage Google Ads for fundraising or awareness campaigns.
• Bloggers or content creators looking to monetize their platforms through advertising.
• Startups wanting to establish a strong online presence from the outset.
• Individuals considering a career change into the digital marketing field.
• Marketers from traditional advertising backgrounds looking to adapt their skills to the digital realm.
• Stay-at-home parents or caregivers interested in exploring flexible online income opportunities.
• Local businesses aiming to attract customers within a specific geographic area through targeted ads.
• Professionals in industries such as real estate, finance, or healthcare wanting to utilize Google Ads for lead generation.
• Creatives seeking to understand how to craft compelling ad copy and visuals for online campaigns.
• Anyone curious about the potential of Google Ads and its role in modern marketing strategies.