Change Management Fundamentals: Stakeholder Analysis

A step-by-step guide to creating your own Insightful Stakeholder Analysis and Stakeholder Engagement Strategy

Created by: Kristen Hassan, Certified Change Management Professional (CCMP)
Founder of Meaningful Change

What Will I Learn?

• Understand the various approaches to stakeholder analysis and choose the most appropriate technique for your project.
• Generate a comprehensive list of stakeholders including key information for stakeholder analysis and engagement activities.
• Segment stakeholders into easy to understand groups for analysis and gain valuable insights into potential stakeholder engagement activities.
• Apply the insights from your analysis to support project activities, determine the appropriate engagement approach, and monitor support for your change.

Requirements

• You do not need any prior experience in change or project management, however an understanding of business structures and project concepts will be useful.
• You will get the most benefit from this course if you have a project or change in mind as you work through the lecture and exercises.

Target audience

• This course is for people who have been tasked with completing a stakeholder analysis for a project and require a structured and detailed ‘how to’ to guide you through the process.
• Individuals looking to develop their skills in order to obtain a role as a change manager within a business or project. This course is one in a series which provides students with foundational change management skills and prepares them to fulfill a role as an Organizational Change Manager.
• Project Managers and Business Analysts who are interested in deepening their understanding of the value and process for completing a Stakeholder Analysis.