Change Management: from CRO to Experimentation Maturity

Assess the maturity level, write and pitch a plan, apply Change Management and grow toward an Experimentation Culture.

Created by: Ruben de Boer
CRO Consultant, online teacher, author, and speaker

What Will I Learn?

• Improve the experimentation maturity of your organization using change management
• Motivate your colleagues and higher management to become more experiment-driven
• Assess the current situation and determine the organization's current experimentation maturity level
• Learn everything about experimentation maturity and company culture
• Write a change management plan and pitch it to the board
• Put your change plan into practice using change management and your soft skills
• Work on your personal growth to facilitate the change progress and improve your skills
• Interview techniques to come up with the best solutions and change plan
• Evaluate and reflect on the change process and determine the next steps

Requirements

• Eagerness to take your organization from a CRO only situation to a culture of experimentation
• You need to have some experience in A/B testing
• No further prior knowledge is needed

Target audience

• Conversion Rate Optimization specialists who want to thrive in their work
• Product owners who want to learn more about experimentation
• Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well
• Digital consultants who want to learn about change management and experimentation
• Lead developers with an interest in change management and company culture