Build A Business Case 101: Learn All Business Case Stages

Learn to develop a compelling business case with data analysis, executive summary, presentation skills and stakeholders

Created by: Peter Alkema
Business | Technology | Self Development

What Will I Learn?

• Define the key components of a business case and explain the purpose of a business case.
• Identify the key stakeholders involved in a business case development process.
• Determine the appropriate data to collect in order to support a business case.
• Gather data from internal and external sources and analyze it using SWOT analysis.
• Identify trends and patterns in data to support the business case.
• Outline and organize the business case in a clear and logical manner.
• Draft an effective executive summary for a business case.
• Write the main body of a business case in a clear and persuasive manner.
• Create a visually engaging presentation to support the business case.
• Deliver a clear and persuasive presentation of a business case to key stakeholders.
• Secure approval for a business case from key stakeholders.
• Implement the solution proposed in the business case and monitor progress.
• Measure the results of the solution proposed in the business case and evaluate its effectiveness.
• Develop a business case for a new product or service.
• Create a business case for a major project or initiative.
• Use design thinking to develop a business case.
• Incorporate agile methodologies in business case development.
• Consider sustainability and social impact when developing a business case.
• Use financial analysis and forecasting to evaluate the financial impact of proposed solutions in a business case.
• Use the SBI framework to deliver constructive feedback on a business case to colleagues.

Requirements

• There are no requirements or prerequisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
• Basic knowledge of business concepts and terminology.
• Experience with data analysis tools and techniques such as SWOT analysis.
• Familiarity with presentation software, such as PowerPoint or Keynote, would be helpful for creating visual aids for the business case presentation.

Target audience

• Business professionals who are responsible for developing and presenting business cases to secure funding or approval for projects and initiatives.
• Entrepreneurs and small business owners who are seeking to secure funding for their business.
• Graduate students in business or management programs who are interested in learning more about business case development.
• Project managers and team leaders who need to develop business cases to secure funding or approval for projects.
• Individuals seeking to improve their skills in data analysis and presentation for career advancement.
• Consultants and analysts who are involved in the development of business cases for clients.