Breaking Into Digital Product Management

Learn how easy it is to break into Digital Product Management by using your existing skills and experience!

Created by: Rian Chapman
Senior Digital Product Manager...Crafting CX for +3m users!

What Will I Learn?

• Develop an understanding of the difference between Digital Product Management and Product Management
• Understand the fundamentals of Digital Product Management
• Explore the Digital Product Management Lifecycle
• Develop skills in roadmapping
• Understanding and apply prioritization techniques to work through digital product priorities
• Explore experience design
• Explore User Experience (UX) design
• Explore Customer Experience (CX) design
• Explore Service design
• Develop skills in Design Thinking
• Understanding Agile principles and Agile methodology
• Understanding the Scrum Framework
• Understand the difference between Management and Leadership
• Explore how management works in Digital Product Management
• Explore how leadership skills are vital for Digital Product Managers
• Deep dive into Digital Product Change Management
• Deep dive into Digital Product Launches and how to make them successful
• Understand the importance of data and its role in driving good decisions
• Explore the structure and roles of Digital Delivery Teams
• Understand the importance and application of good culture in creating high performing Digital Delivery Teams
• Execute a skills audit to develop your learning plan to develop as a Digital Product Manager
• Understand the importance of your Personal Brand, and the specific steps you can take to stand out as a Digital Product Manager

Requirements

• No skills or experience in Digital Product Management are needed. Just an open mind and a willingness to learn, be challenged and to take action.

Target audience

• People currently working in digital who are looking to transition into Digital Product Management.
• People working outside of digital who have an ambition of becoming a Digital Product Manager.
• People who are curious about Digital Product Management, and want to find out more about this amazing vocation.