Break into Product Management: The Startup & Scale-up Way

Become a Product Manager with this complete course — learn from a Product Leader who has built top global products!

Created by: Asher Saeed
Chief Product & Technology Officer

What Will I Learn?

• Deliver with impact by learning how to create products that make a real difference and achieve product-market fit.
• Tackle growth challenges in businesses by developing a growth-driven product development mindset
• Thrive in any kind of an environment by mastering the end-to-end product development process
• Succeed in startups & scale-ups by understanding how product management differs in those kind of businesses compared to corporate environments
• Unlock commercial success by driving the right "North Star" KPIs that matter for your product
• Be able to build digital products by understanding how digital products are made and how Product Managers truly shape them
• Maximise the value you create from the resources allocated to you by taking a goal-oriented approach
• Tackle change in fast paced environments by unlocking a unique product roadmapping technique
• Bring clarity and alignment to the cross-functional process by understanding how to create a comprehensive Product Requirements Document (PRD)
• Say goodbye to "scope creep" by unlocking the right way of managing scope in your development process
• Correctly identify the needs of your customers through an alternative approach to customer personas
• Launch successful Minimum Viable Products (MVP) by learning how to manage the risk associated with them
• Build traction for your product by understanding Go-to-Market strategies and how to implement them
• Fine-tune your product's growth through A/B testing, ensuring it reaches its full potential.
• Communicate effectively with Software Engineers by understanding the role of APIs and the basics of software architecture patterns
• Get stakeholders to support you on the product building journey by understanding how to identify critical stakeholders and practices for stakeholder engagement
• Become a strategic Product Manager by understanding the CEO mindset and the best practices for partnering with CEOs
• Masterfully navigate design discussions by understanding three critical design frameworks and how to best pick a framework for different kinds of problems
• Deliver high-impact products that achieve product market fit by mastering Product Strategy & Product Growth Strategy
• Drive commercial impact by understanding the best practices and techniques for leveraging Product-led Growth
• Immerse yourself in the daily life of a Product Manager through a unique problem-solving exercise.
• Set yourself apart from other Product Managers by unlocking 30 valuable skills that hiring managers look at when assessing Product Managers

Requirements

• No prior experience necessary

Target audience

• Anyone looking to become a Product Manager
• Existing Product Managers looking to upskill themselves or become a Product Manager in a startup
• Anyone who wants to work better with Product Management
• Anyone looking to build a digital product