Branding Your Business for Growth

Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!

Created by: Eli Natoli
Business and Entrepreneurial Growth Coach

Created by: Jenny Young
Branding & Leadership Development Expert

What Will I Learn?

• How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth.
• How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
• How to identify, structure and express the reasons why buyers want a relationship with you & your business.
• How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
• How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
• How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business.
• How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint.
• How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul.
• How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business.

Requirements

• No experience in brand strategy, branding, or marketing required!

Target audience

• A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you’re a solopreneur)