Art Direction – Learn how to use the best artistic elements

Master the art of production design through effective visual representation

Created by: Iqra University
Pakistan's Top Ranked University for Business Management

What Will I Learn?

• Students will have clarity about the different types of elements and their meanings, and how they can utilize them in any visual medium.
• Students will have clarity regarding which colors to use in specific scenarios.
• Students will be able to select the colors for costumes, sets, and posters, and will be able to create meanings from it.
• Students will be able to apply the study into film, drama, TVC and any visual medium and create creative image of a character.
• Students will be able to cope with challenges, and will be able to design a set and fulfill the frame.
• From character appearance and the set style, students will get the command to implement its role.
• Students will be able to apply art direction techniques in the field.

Requirements

• There are no prerequisites for this course. However, if you have a passion for film, television, and animation, you are on the right path.

Target audience

• This course is ideal for students who are interested in learning the dynamics of film, television, theater, marketing, advertising, fashion, and publishing.