Advancing Leadership Skills in Association Management

Winner of 2022 Association of the Year, learn leadership and management skills from James Fitzpatrick

Created by: James Fitzpatrick
Executive Manager for 2022 Association of the Year

What Will I Learn?

• Industry Awareness: Graduates will have an understanding of the landscape of the association management industry, including current trends and challenges.
• Strategic Thinking: Graduates will be able to develop and implement strategic plans for success in their association.
• Value Proposition Development: Graduates will be able to develop effective value propositions for their association's members.
• Volunteer Management: Graduates will have the skills and knowledge to effectively recruit and recognize volunteers, creating a culture of volunteerism
• Board and Team Management: Graduates will understand the importance of a high-functioning board, executive, and staff team, and be able to lead and manage them
• Organizational Culture: Graduates will be able to develop a strong organizational culture, including team effectiveness and conflict management.
• Financial Management: Graduates will have an understanding of financial reporting and analysis, and the ability to balance commercial and member services
• Brand Development: Graduates will be able to drive the brand experience of their association, utilizing technology platforms, creating a strong web experience,
• Effective Communication: Graduates will be able to communicate effectively with stakeholders and members of their association, in order to promote engagement
• Problem-Solving: Graduates will be able to identify and solve problems within their association, utilizing critical thinking and analytical skills.

Requirements

• There are no prerequisites and beginners are welcome.
• Some experience in working or volunteering in an association is desirable
• Students must be open minded to explore and unpack content that will transform their association once implemented

Target audience

• Ideally suited for employees and early career managers in an Association
• Suited for volunteers and paid employees