Advanced Product Management: Vision, Strategy & Metrics

Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers

Created by: Cole Mercer
Product Nerd | Ex-Lead PM @ SoundCloud, VP PM @ Semrush

Created by: Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

What Will I Learn?

• The difference between vision and strategy
• How famous leaders use vision to succeed
• How to use a vision framework for your company and product
• How to use OKRs to track progress
• How product development hierarchies work
• How to understand agile roadmapping
• How to tie your metrics to your overall business strategy
• When to use data and when to use intuition
• How to debug metrics with origin source sorting
• How to recognize cohort anomalies
• How to design a cohort analysis
• How to design and run a t-test on cohort data
• The difference between a leading and lagging metric
• How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces

Requirements

• Familiarity with Product Management concepts is suggested

Target audience

• Students looking to transition into Product Management
• Existing Product Managers who want to augment their skills & understanding
• Entrepreneurs that want to learn the discipline of Product Management