Advanced Google Ads Training: Master Strategies & Techniques

Google Ads 2024: Hands on training in Google Ads techniques developed over 13 yrs. Module based + Heaps of Resources!

Created by: Mark Meyerson
Digital Marketing Specialist

What Will I Learn?

• Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
• Access Google Ads tools for forecasting performance
• Budget Optimisation techniques using regression formula
• Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
• Improving Geotargeting for Local Businesses With A Double Campaign Structure
• How To Setup, Run, Pivot & Interpret the Paid & Organic Report
• Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
• Identify Opportunities Between Organic & Paid Listings
• Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
• How to find the key pitfalls in any Google Ads account
• How to Audit a new or existing Google Ads account and find issues to improve upon quickly
• Utilise Dynamic Ad Customisers for more personalised ads
• Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
• Understand attribution models and why the default last click is not always ideal
• Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
• Develop a multi-funnel remarketing strategy for GDN and search campaign

Requirements

• Able to setup your own Google Ads account
• Be confident navigating Google Ads accounts
• Basic exposure to excel filtering & pivot tables

Target audience

• Google Ads users looking to advance their knowledge