The Complete Guide to B2B Partnerships Masterclass

Learn to use Strategic Partnerships & Alliances to fuel Competitive Advantages

Created by: Dr. Mark Brigman
CEO, Author, & Professor

What Will I Learn?

• Explore the tactical differences between “Indirect Sales Partnerships” and “Solutions Partnerships.”
• Describe and provide examples of Indirect Sales Partnership types.
• Describe and provide examples of Solutions Partnership types.
• Analyze the three core strategies for profit growth.
• Compare and contrast the pros and cons of the three strategies for profit growth.
• Describe the five components of the Partnership Success Pyramid.
• Describe the purpose and benefits of a Power Analysis.
• Describe the purpose and benefits of a Needs-Wants-Limits Analysis.
• Describe the purpose and benefits of a SWOT Analysis.
• Articulate the various components of the Business Growth Flowchart.
• Articulate how you can use the Business Growth Flowchart and the concepts from this course to create a growth plan for your company.

Requirements

• Professionals with responsibilities for growth initiatives
• Those who manage strategic alliances or partnerships & work in business or corporate development
• Fluency in English, written and spoken

Target audience

• Partnership, Channel, Ecosystem, Alliance, and Business Development Professionals