Landing Page Design & Conversion Rate Optimization

Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code

Created by: Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media

What Will I Learn?

• Design a high converting landing page from scratch without a single line of code
• Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
• Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
• Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
• Apply psychological persuasion frameworks to your landing pages and websites
• Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
• Determine the best type of landing page to send your marketing campaign traffic to
• Run professional usability tests like the 5 second test and the preference test
• Convince your boss to allocate more company resources to conversion rate optimization
• Understand your website traffic based on the Fogg Behavior Model
• Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
• Create a professional logo from scratch in Photoshop
• Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

Requirements

• A desire to learn new concepts that will help your online business succeed!
• You should have a passion for high conversion rates.
• You don't need any coding knowledge or prior web design knowledge.
• You should have a landing page or website that you want to send traffic to.

Target audience

• Website owners
• Online Marketers
• Designers
• Small Business Owners
• Ecommerce Managers
• Social Media Managers
• Pay Per Click / Search Engine Marketing Managers
• Entreprenuers
• Digital Marketing Interns
• Wed designers and web developers