Small Business Lead Generation & Cold Email | B2B & B2C

Create lead generation with cold email. Great for startups, business development, networking, small businesses, & more

Created by: Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

Created by: Zach Valenti
Artist & Entrepreneur

What Will I Learn?

• How to create an evergreen lead generation machine.
• What the common pitfalls of bad cold email are.
• How to craft body copy that converts based on multiple frameworks.
• How to write email subject lines that get open rates as high as 80%.
• How to write an effective Call-To-Action (CTA) for your email campaigns.
• How to build an Ideal Customer Profile for your target audience.
• How to build professional customer personas for their audience.
• How to use "threading" techniques to find your audience.
• How to determine who in a company you should reach out to.
• How to build a contact "hit list" with the right tools and information.
• How to mine LinkedIn for contacts that you can reach.
• How to determine where you should mine for contacts.
• How to use Google, press releases, and attendee lists to pull contacts you might have missed.
• How to use directories to build a list for B2B sales.
• How to build a B2C list off Twitter and other social media platforms.
• How to tactfully prospect within your own network.
• The basics of cold calling.
• How to find any person's email address.
• How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses.
• How to handle @info and @contact email addresses.
• How to figure out edge case email scenarios where tools don't work.
• How to scale up your lead generation process with outsourcing.
• How to find virtual assistants and contractors with the right skills and right price.
• How to write job post ads and conduct trials prior to hiring.
• How to buy bulk prospecting leads and incorporate them into your process.
• Common copywriting concepts like AIDA, CBI frameworks, and UVP.
• How to use emotional triggers in your emails without feeling spammy.
• How to use the 3 golden rules of cold email to never launch a failed campaign.
• How to pick the best times during the day and week to email.
• How to follow up with prospects.
• How to incorporate replies into your sales funnel.

Requirements

• Students just need access to the internet and an email account.

Target audience

• Entrepreneurs that want to grow their business.
• Anyone working in sales at a startup, small business, or large company.
• Consultants that want to grow their client base.