Modern Copywriting: Writing copy that sells in 2024

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

Created by: Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

What Will I Learn?

• What copywriting is and what you need to know to do it effectively
• How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
• Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
• Proven copywriting formulas that remove the guesswork from writing
• The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
• How to write headlines that draw people in and get them moving down the rest of the page
• Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

Requirements

• There are no pre-requisites or required skills needed for this course

Target audience

• Anyone interested in learning the art and science of copywriting
• Aspiring copywriters wanting to master their skills
• Marketing professionals looking to develop their career
• Business owners who want to understand how copywriting can improve their marketing efforts
• Freelancers who want to learn how to become an effective copywriter
• Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
• Web and graphic designers needing to understand the role or copywriting
• Anyone aspiring to reach new customers and improve sales conversion