Sales and Persuasion Skills for Startups

The entrepreneur's sure guide to getting a 'Yes'

Created by: Len Smith
Freelance copywriter and communications consultant

Created by: Sean Kaye
Enterprise Technologist and Online Marketing Expert

What Will I Learn?

• How to get the most out of the course
• How to use features, benefits and advantages – to your own advantage
• How to structure a sales call – with you in control
• Three sessions on how to manage objections – turning them into opportunities
• Closing techniques – getting to a ‘yes’
• Recovering from a lost sale
• Powerful questioning techniques
• Needs vs wants – and how to sell at a premium price
• Selling ‘off the page’ – a proven way to generate high quality sales leads

Requirements

• None

Target audience

• It is not intended for professional salespeople wanting to sharpen existing skills. It is aimed squarely at entrepreneurs, startups, busy business owners who want quickly to gain the essential skills of selling and persuading.