Strategic Public Relations (PR) and Communication Management

Strategic Public Relations, Communication Management, Communication Skills, PR Strategy,Corporate Communication strategy

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand key principles of public relations strategy, including stakeholder analysis and message development, to effectively shape organizational communicatio
• Apply strategic planning frameworks to create comprehensive public relations strategies that align with organizational goals and enhance reputation.
• Learn to design and execute targeted PR campaigns by integrating research, creativity, and effective communication tactics.
• Gain practical skills in coordinating media relations, events, and digital strategies to successfully implement and manage comprehensive PR campaigns.
• Explore advanced public relations tactics such as crisis communication, influencer engagement, thought leadership to navigate complex communication challenges
• Apply sophisticated strategies for reputation repair, issues management, and stakeholder engagement in dynamic and competitive environments.
• Acquire skills in quantitative and qualitative measurement techniques to assess the impact and effectiveness of public relations efforts.
• Utilize key performance indicators and analytics tools to evaluate campaign success and inform data-driven decision-making in PR.
• Understand the foundational concepts of strategic communication and their role in organizational success.
• Develop expertise in advanced communication strategies, including integrated communication plans, persuasive messaging, and audience segmentation.
• Explore the principles of corporate communication, including internal communication strategies and external reputation management.
• Learn to proactively build and safeguard organizational reputation through effective communication, stakeholder engagement, and crisis preparedness.

Requirements

• Basic skills and Ideas of PR and Communication Management !

Target audience

• All UG and PG Business Systems, IT, Computer Science students and other department students
• Interested students to learn about the concepts of Strategic Public Relations and Communication Management