Customer Service: How to sell more without advertising

Learn how to create a customer experience that earns you customer loyalty and creates word of mouth advertising.

Created by: Miles Furnell
Business Training and Communications Specialist

What Will I Learn?

• Master the strategies, the psychology, the systems, processes and people that go into creating a great customer experience, one that creates loyalty and generates word of mouth sales.
• Put in place a cycle of continuous improvement that enables you to grow the business organically, reduce marketing costs and increase profits.
• Discover the 10 essential ingredients for creating the wow factor.

Requirements

• No additional materials or software are necessary.
• You will need to a good understanding of the English language, ideally to business level.
• You'll need the right setting to be able to concentrate and you may find it helpful to take notes, although all of the texts are downloadable.

Target audience

• This course is designed for owners and managers of small to medium sized enterprises with an existing customer base. Many of the examples used are based on a business to consumer model but are equally valid for business to business.
• This course is not designed for sole traders or freelancers, although some of the principles covered are applicable to this group.