Seth Godin’s Value Creation Master Class

Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed

Created by: Seth Godin
Best-selling author

What Will I Learn?

• Use guiding questions to design and build projects that create significant value for the people they seek to serve
• Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow

Requirements

• It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
• After you finish the course, please pay it forward by teaching this material to someone else…

Target audience

• This is a Master Class, designed for people who are ready to leap.
• The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
• There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
• It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
• It truly helps if you care about actually engaging with your customers.