Optimizing User Experience: User Testing Methods

Dive into Plerdy, Website Analysis, Reporting Insights, and Advanced UX Techniques

Created by: Andrii Chornyi
Usability and CRO expert

What Will I Learn?

• Grasp core concepts and impacts of usability testing on user experience.
• Master Plerdy tools for in-depth usability tests and data insights.
• Decode user interaction patterns to identify website strengths/bottlenecks.
• Use techniques to evaluate website usability for the target audience.
• Synthesize usability findings into clear, actionable reports.
• Present usability insights effectively to stakeholders.
• Assess usability test outcomes to determine success and areas of improvement.
• Implement user feedback channels to integrate user voices in design.
• Stay updated with evolving usability testing tools and methodologies.
• Develop a user-centric design strategy, placing users at design's heart.

Requirements

• A Curious Mind: Above all, come with an insatiable thirst for understanding the intricacies of user experience.
• Basic Web Navigation Skills: Familiarity with web browsing, because knowing how you navigate helps you understand others.
• Some Digital Savvy: A rudimentary understanding of digital platforms will be beneficial, though not mandatory.
• Equipment - A Stable Internet Connection: Much of our explorations and experiments happen online.

Target audience

• Design Enthusiasts: Whether you've dabbled in graphic design or you're an experienced web designer, this course will refine your understanding of user interaction.
• Budding UX Researchers: If you're just stepping into the world of user experience research, this course is your compass. It'll guide you through the dense forests of usability.
• Digital Marketers: Those looking to sharpen their web campaigns. By understanding usability, you can create more impactful user journeys.
• Product Managers and Developers: Grasping the essence of what users want and need can be a game-changer in product development.
• Business Owners: Yes, even if you run a small e-commerce site or a vast online platform. Grasping the nuances of usability can elevate your customer's experience, thus driving loyalty.