The retail design approach for the best shopper experience

Learn how to create the most effective store design, wtih a holistic approach, for the best poly-sensorial experience

Created by: Mehdi Draoui
RETAIL DESIGN AND MARKETING SPECIALIST

What Will I Learn?

• At the end of this course, you will have a complete understanding of all the questions to ask yourself before starting any sort of retail design project.
• Learn all the steps of the customer journey, and will receive precise check lists for each of them.
• Learn to view retail design with a holistic approach, comprising of scent design, materials, colours, and music, so to awaken all of the senses.
• Learn how to understand a Retail Calendar and how to apply the brand’s events, promotions and key messages into the store experience.
• Learn about the numerous rules of zoning so to offer the best browsing experience in any sort of store configuration.
• Learn to apply the visual identity, with various means, so customers immediately recognize a brand which will give them confidence to continue their journey
• By the end of this course, you will be armed with all the tools to create a perfect retail design with a truly pleasurable way to approach it

Requirements

• No experience needed, passion is a must

Target audience

• Retailers and Retail Organizations who want to understand the features of a perfect shopper experience, in any location and for any sort of product.
• Experienced people in the field of architecture, design, visual merchandising, marketing and retail marketing willing to acquire more skills, competences and a precise to do list for their future jobs.
• Entrepreneurs with a vision and the will to better understand and interact with consultants in the field.