PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course

Unlock the step to step guide for PPC Advertising with Google Ads (Adwords) & Microsoft Advertising (Bing Ads)!

Created by: Being Commerce
Biggest Commerce Community

What Will I Learn?

• Set up and manage Google Ads and Microsoft Ads accounts effectively.
• Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.
• Develop a solid campaign structure to target the right audience.
• Navigate the interface and tools of both Google and Microsoft Ads platforms.
• Craft compelling ad copy and creative that converts viewers into customers.
• Conduct comprehensive keyword research and select types that align with marketing goals.
• Track and measure ad performance with conversion tracking tools.
• Implement advanced ad strategies like remarketing and shopping ads.
• Explore bidding strategies to maximize return on ad spend.
• Optimize campaigns for better performance using key metrics and insights.
• Utilize automation and smart bidding to enhance campaign efficiency.
• Create responsive ads that adapt to different platforms and devices.
• Set up ad extensions to enhance ad visibility and performance.
• Learn about multimedia and dynamic search ads for varied content delivery.
• Apply A/B testing methods to refine ad elements and improve outcomes.
• Access resources and support to troubleshoot issues and improve ad management.
• Manage payments, billing, and budgeting for ad campaigns.

Requirements

• Determine to learn
• Internet connection

Target audience

• Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.
• Digital marketers seeking to expand their skill set in PPC advertising.
• Entrepreneurs and business owners looking to drive sales and grow their business online.
• Freelancers aiming to offer Google and Microsoft Ads services to clients.
• Marketing students wanting to acquire in-demand advertising knowledge.
• E-commerce managers looking to increase traffic and conversions through paid ads.
• Brand managers wanting to enhance their brand's visibility and online presence.
• Job seekers aiming to enter the digital marketing field with a competitive edge.
• Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.
• Small to medium-sized business teams aiming to bring their advertising in-house.