Content Marketing: Create, Manage and Monetize Strategies

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!

Created by: Brad Merrill
Media Entrepreneur & Bestselling Instructor

What Will I Learn?

• Increase your sales, traffic, and brand recognition using the power of digital content
• Grow a business from scratch or build upon your existing strategy
• Understand the cognitive buying journey and how your content can inspire people to take action
• Optimize your website for content marketing and drive profitable user action
• Develop a system for consistently generating new content ideas
• Understand the importance of effective writing and how to become a better writer
• Become familiar with some of the most effective types of content
• Generate an endless stream of valuable content by repurposing what you've already created
• Optimize your site for search engines to drive a consistent stream of free traffic
• Promote your content and drive traffic from a wide variety of sources
• Use valuable content to grow your email list and build an effective sales funnel
• Learn about external marketing channels like Facebook, Twitter, and Instagram
• Collect and analyze data to measure your results and optimize future campaigns

Requirements

• No prior marketing experience required.

Target audience

• Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.