Graphic Design for Marketing – Brand Marketing Campaigns

Up your Graphic Design skills: Learn Social Media Marketing, Google Ads, Emailers, Landing Pages and Marketing campaign.

Created by: Artisto Picasso
Graphic Design e-Learning Platform

What Will I Learn?

• Be able to create images for a full digital marketing campaign, including Facebook and Instagram.
• You will understand what is a designer's role and responsibilities in marketing.
• You will be able to create marketing creatives for branding.
• You will be introduced to social media marketing and be able to creative ads for top brands like Apple, Ikea and Emirates.
• You will be able to create polished and practical brand assets.
• Understand how to work with various design projects.
• Explore what makes compelling advertising
• Learn how to pick design elements and combining it with text.
• Understand some of the many ways of creating ads for Instagram, LinkedIn and Twitter.
• You will know how to create Google display ads for top brands.
• You will be able to create compelling promotional emails for email marketing.
• Learn how to design a clutter free landing page that leads the user to conversion goal.
• Learn how to make responsive design for both desktop and mobile.
• Learn how to use the blend tool to create typographic compositions.
• To give the illusion of motion through gradients, grains and overlapping and mixing type and image.
• Be able to understand the live execution of creating a marking campaign and its flow.
• How to hold visual consistency across ads and optimizing design for smaller dimensions to maintain legibility.
• Designing emailers with user journey in mind.
• Creating brand recall through colors, typography and visuals.

Requirements

• Access to Adobe Photoshop and Illustrator.
• Basic working knowledge of Adobe Photoshop, Illustrator and InDesign.

Target audience

• Anyone wanting to become a graphic designer part-time or full-time, or those who need design skills to elevate their current careers.
• This course is great for marketers, logo designers and product designers.
• Those who are ready for an intermediate level design course and may already know the very basic tools of Adobe Photoshop and Illustrator
• Those who enjoy learning by producing practical real world projects that are based on common projects seen in the industry
• Those looking for a solid graphic design foundations.