Brand Identity Design, Positioning & Brand Equity Management

Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations

Created by: Lindsay Marsh
300,000+ Students | Graphic Design, Adobe, Affinity & More

What Will I Learn?

• The Entire Branding Process from Sketch to Finished Client Presentation
• Understand Everything About Client Briefs
• Learn to Ask the Right Questions to the Client
• Learn to Conduct Client and Competitor Research
• Find Your Target Audience and Product Customer Profiles and Personas
• Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
• Find a Brand’s Position in the Market
• Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
• Learn How to Sketch and Sketch Various Concepts
• Learn How to Select Concepts for Further Development
• Work through the ENTIRE Logo Design Process
• Learn How to Choose the Right Typeface
• Develop a Typographic System
• Create a Flexible Color System
• Understanding Color Psychology and its Effect on Brand Design
• Working with Projects and Mockups to Further Develop Color Palettes
• Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
• Learn How to Write Ad Copy for your Brand
• Creating and Writing your Brand Voice and Language
• Create Photography Rules for Brands
• Create a Full Client Presentation
• Creating a Behance Portfolio Case Study
• Understanding the Basics of Brand Standards and Brand Guidelines

Requirements

• Access to Photo Editing and a Vector Editing Program (This course uses Adobe Photoshop and Adobe Illustrator)
• Basic Working Knowledge of a Photo Editing or Vector Editing Program

Target audience

• Graphic designers wanting to learn more about the entire branding and brand design process
• Anyone wanting to add brand packages to their client offerings
• Anyone interested in the Logo Design Process
• Anyone wanting to go deeper with design theory and see it applied to a real world brand design project
• Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas
• Anyone wanting to build a portfolio