MBA ASAP Guide to Startups and Entrepreneurship

Go confidently in the direction of your dreams! Live the life you've imagined.

Created by: John Cousins
Author

What Will I Learn?

• Learn about business, entrepreneurship and building a successful company.
• There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money!
• Master multiple disciplines and tools to build a product or business from the ground up.
• Learn to use strategic and idea generation tools that can help you get a handle on marketing strategy and focus on the big picture.
• We will then learn how to take the Business Model assumptions and turn them into facts through the Lean Startup Method of customer discovery and validation.
• Hone new skills online with expert faculty.
• You will learn how to deconstruct any business idea into its main parts using the Business Model Canvas.
• Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.
• You will gain an understanding of enterprise formation and LLCs and Corporations.
• We will explore the concept of Minimal Viable Product and iterative techniques for converging on Product/Market Fit, the holy grail of the startup process.
• You will learn how to research, draft and file your own patents in order to protect your ideas and create valuable assets for your startup enterprise.
• You will gain a solid understanding of Startup Financing Stages and Funding Rounds.
• We will examine and explain the roles of Angel investors and Venture Capital.
• You will gain facility with the intricacies of the Cap Table and Valuation techniques.
• Learn how you get, keep and grow customers.
• Learn how to sell and deliver.
• Marketing is really about being outwardly focused and customer centric. Learn how.
• If you want to get further than you’ve ever gone before you need to be willing to learn like never before.

Requirements

• There are no prerequisites for this course. This course is designed to help you think about the latest and greatest entrepreneurial thinking and the practices of creating startup enterprises in a methodical manner that reduces risk and increases the chances of success. If you have ever wanted to be your own boss and create a company and career around your ideas and dreams, then this course is for you! If you ever wondered about how they do it in Silicon Valley, this course if for you. If you want to make an impact in the world, solve pressing problems, create a lasting legacy, be rich and famous, then this course is definitely for you! These methods are relatively new and have evolved over the past couple of decades as startup culture has developed and taken root as the new way to success, riches and careers. To begin, I recommend taking a few minutes to explore the course site and get a feel for the material we’ll cover in each section
• Learn the main concepts and tools of Entrepreneurship by an Award Winning MBA Professor, business consultant and MBA Graduate of the Ivy League Wharton School at the University of Pennsylvania, who is an experienced and seasoned entrepreneur. John Cousins has founded more than a dozen companies and taken two of these public in IPOs. These companies have been in numerous sectors including Life Sciences, Food Supply, Energy, Transportation, and Technology.

Target audience

• Anyone interested in learning a skillset that will make you more valuable at your job, help you start something on the side, or let you quit your job and start your own business. We can no longer rely on companies to employ us for our entire career. We need to develop new skill sets to navigate the disruption that is coming from Artificial Intelligence, Robotics, Automation, and Machine Learning. Entrepreneurial thinking is a matter of survival as well as a path to success. We ignore it at our peril.
• If you are thinking about an MBA or are enrolled in a program and are preparing to take entrepreneurial or strategy courses, this course will prepare you for excelling in your program.
• If you have ever wanted to be your own boss and create a company and career around your ideas and dreams, then this course is for you! If you ever wondered about how they do it in Silicon Valley, this course if for you. If you want to make an impact in the world, solve pressing problems, create a lasting legacy, be rich and famous, then this course is definitely for you!
• If you have a technical background as an engineer or computer programmer and are thinking about starting a company in order to commercialize your product and service ideas, this course will give you the skills you need to understand how to approach developing products, customer discovery, startup funding, and much more.