The Power and Principles of Persuasion

A fool will attempt to manipulate me with his ideas, while a wise man will persuades me with my own.

Created by: Lynn Marie Sager
Life Guide and Author

What Will I Learn?

• Know why plants are often more persuasive than people
• Spot the ten worst and most popular methods of persuasion
• Recognize the motivations most humans have in common
• Understand how personality influences motivations
• Be able to give a two-question personality test
• Use questions and clarification to determine motivations
• Practice the Seven Physiological Steps of Persuasion
• Grasp the difference between Persuasion and Manipulation
• Develop the skills to delegate, negotiate, and set boundaries

Requirements

• I recommend, but do not require, that students visit my website to get a sense of my teaching style. They can find me at www.ariverworthriding.wordpress.com
• If students do decide to take this course, I recommend that they subscribe to my blog and note my e-mail address, DearNavigator@gmail.com, as this is my primary method for answering student questions.

Target audience

• This course is designed for anyone who wishes to increase their ability to persuade, as well as understand why their attempts to persuade so often fail.