UX Freelancer’s Guide to Pricing, Estimating + Contracts

Everything Freelance Designers + UXers need to know about estimating, pricing, promoting, proposing + contracts.

Created by: Joe Natoli
30-year UX + Design Veteran; Consultant, Author & Speaker

What Will I Learn?

• Everything freelance UXers or Designers need to know about self-promotion, pitching their ideas, writing killer proposals and simple (but ironclad) contracts.
• Marketing + promotion methods that ensure potential clients know you exist, know who you are and what you do + why it's worth their time to talk with you.
• Networking tips that actually work — for people who hate networking 😉
• The six questions you should ask every person you meet at a networking event — and why they WORK.
• Joe's recipe for customized messages and promotional items that get the attention of targeted, prospective clients.
• Creating content for social media to extend your reach and prove your expertise
• The 8 laws Joe follows religiously when presenting or pitching a proposal to prospective clients
• The 5 components Joe uses in every proposal, and has used for each of his 23 years as a consultant.
• A live walk-through of one of Joe's actual proposals, explained step-by-step along the way.
• Why you should always work with a contract — and what needs to be in yours
• The 3 Rules Joe follows in every client contract situation — and why you should, too.
• A line-by-line walkthrough of the standard contract for services Joe has used for the last 20 years.
• A downloadable contract template you can customize for your own work!

Requirements

• None, although to get value here, you should either be a freelancer or *want* to be. freelancer 😉

Target audience

• Freelance or self-employed UXers, Designers or consultants
• Anyone looking to become a freelancer or self-employed designer, User or consultant