Service Marketing for Business Administration

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  • The lowest price of Service Marketing for Business Administration was obtained on July 26, 2025 4:49 am.

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Last updated on February 13, 2025 5:17 am
Service Marketing for Business Administration
Service Marketing for Business Administration

Description

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Service Marketing for Business Administration

★★★★★
$19.99
$14.00
 in stock
Udemy.com
as of July 26, 2025 4:49 am

Service Marketing Guide

Created by: Jatin Bhide
MBA Instructor
Rating:4.61 (28reviews)     68students enrolled

What Will I Learn?

  • What Are Services and Why Study Services?
  • Growth Of Service In Indian Economy
  • 4 Understanding Customer Expectations
  • Perception Through Marketing Research
  • Service Marketing Mix
  • Service Differentiation
  • Service Marketing Process
  • Service Marketing - Pricing Strategy
  • New Service Development
  • Market Segmentation
  • Case Study - Hotel Industry
  • Difference Between Goods And Services Marketing
  • Customer Behavior In Services
  • Consumer Perception Of Services
  • Case Study - Southwest Airlines
  • Case Study - Mumbai Dabbawalas
  • Buying Decision Process
  • Branding Services
  • Bases for Segmenting Customers
  • What is Service Quality?

Requirements

  • Basics of Management
  • Bachelor of Business Administration
  • Master of Business Administration

Target audience

  • Managers
  • BBA Students
  • MBA Students
  • Professionals

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