Merch Momentum: A Course of Action for Print on Demand

Actionable Advice for Entrepreneurs & POD Creators Who Sell Tshirts & Products on Etsy, Merch By Amazon, Redbubble, etc.

Created by: Michael Essany
Merch Momentum Founder & CEO

What Will I Learn?

• How to establish a POD business that can evolve and endure amid changing times and turbulent economic conditions.
• How to set up an efficient and effective workflow to boost productivity and mitigate disorganization and creative chaos.
• How to think, act, and create like a storyteller, not a product seller.
• How to develop a robust design portfolio of not only diverse niches but also diverse styles and aesthetics, increasing the scope of your catalog's appeal.
• How to identify niche opportunities and target passionate niche audiences.
• How to find niche inspiration and create completely original designs and products that can better compete by virtue of being innovative not imitative.
• How to create compelling product messaging that consumers will feel and embrace.
• How to design tshirts and POD products with clarity, creative simplicity, and a guiding purpose.
• How to write strong, expertly keyworded product listings to give algorithms what they want and consumers what they need to know.
• How to establish a winner's mindset and commit to a series of actions that free your mind from distractions and emotions that impede focus and productivity

Requirements

• A basic understanding of print on demand and developing a catalog of designs to upload and sell on Merch By Amazon, Etsy, Redbubble and elsewhere.

Target audience

• Both beginners and veteran sellers in the print on demand space can benefit from the strategies advocated to grow more compelling and original bodies of work in POD.