SaaS Product Management: Become a SaaS PM

Mastering SaaS Product Strategy: From Vision to Execution

Created by: Navdeep Yadav
Product Manager | MBA |

What Will I Learn?

• Understand the role and responsibilities of a Product Manager in a SaaS environment.
• Gain insight into the daily activities of a Product Manager and the dynamics of a product team.
• Learn the product development process from ideation to launch.
• Introduction to product strategy and how to develop a compelling product strategy for SaaS applications.
• Learn to outline problems, identify user personas, and understand customer needs through user interviews.
• Create product vision statements and vision boards specific to SaaS apps.
• Apply frameworks like the Product Strategy Stack with a case study on HubSpot.
• Understand and map out customer empathy maps and user journey maps for better product design.
• Grasp the concept of Jobs-to-be-Done to focus on customer needs.
• Estimate market size and define product goals using the OKR framework.
• Learn to distinguish your product with unique differentiators and success metrics.
• Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app.
• Breakdown features and create a feature list for SaaS applications.
• Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives.
• Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA.
• Learn product planning, release management, and how to craft effective user stories and tasks.
• Dive into product analytics for decision-making, including user behavior tracking and product metrics.
• Master the use of Mixpanel for in-depth product analytics and user cohort analysis.
• Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation.

Requirements

• Basic understanding of the software development lifecycle and Agile methodologies.
• Familiarity with basic business and marketing concepts.
• Interest in product management and SaaS products.
• Access to a computer with internet connection to use software tools like JIRA, Mixpanel, and Microsoft Excel.
• No prior programming knowledge required, but a willingness to learn the basics of HTML, CSS, and JavaScript is beneficial.

Target audience

• Aspiring Product Managers wanting to break into the SaaS industry.
• Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics.
• Software Developers and Designers interested in transitioning to product management roles.
• Business Analysts and Marketers seeking to understand product management in a tech environment.
• Entrepreneurs and Startup Founders aiming to build successful SaaS products.
• Project Managers wanting to adopt Agile and Scrum methodologies in their projects.
• Data Analysts and Business Intelligence professionals interested in product analytics.
• UX/UI Designers looking to align design practices with product strategy and user needs.
• Anyone with a keen interest in learning how digital products are managed from conception through to market success.