Product Marketing Fundamentals: Lead with Customer Empathy
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Product Marketing Fundamentals: Lead with Customer Empathy
Original price was: $54.99.$12.00Current price is: $12.00.
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Product Marketing Fundamentals: Lead with Customer Empathy
★★★★★
$14.00 in stock
Udemy.com
as of December 14, 2024 1:18 pm
Position your product for success by knowing your customer, rallying stakeholders, and going to market with confidence.
Created by:
Bryan Dsouza
Head of Product Marketing @ Berkshire Grey
Head of Product Marketing @ Berkshire Grey
Rating:4.31 (145reviews)
528students enrolled
What Will I Learn?
- Build product marketing strategies with a customer-centric approach
- Get to know your customer by building an Ideal Customer Profile (ICP)
- Craft nuanced positioning and messaging frameworks that speak to your audience
- Develop strong relationships with your product, sales, and marketing stakeholders
- Launch go-to-market motions that will make your product stand out from the rest
- Measure success using a north star metric
Requirements
- No marketing experience required. Come as you are.
Target audience
- Beginner product marketers who are career switchers or recent grads
- Current product marketers who are looking to build their core product marketing & go to market skills
- Startup founders looking to build product marketing motions in their companies
- VC investors trying to understand how product marketing can benefit their companies
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