Store Design & Merchandising: maximize the retail space

Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals

Created by: Diana Paiva
Spatial designer & Visual Merchandiser

What Will I Learn?

• At the end of this course, you will be able to develop a store design project, either for your own store or a client.
• Learn key technics to become a confident store planner and designer.
• You will be able to integrate a brand's identity in a retail space
• Learn the most effective way to build costumer flow trough the space in order to improve sales
• Understand the principles needed to create a impactful and inspiring shopping experience
• I will teach how to apply ergonomic techniques to improve the consumer's perception of value
• Learn to create a profitable layout by choosing the best fixtures
• I will learn how to achieve a balance between creativity and logistical needs in retail

Requirements

• No previous experience needed, as we will approach the topics from the basics.

Target audience

• Retailers who need better tools to help them make daily decisions in their retail business
• People who want to acquire more skills for career growth opportunities
• People who are curious about the store design for personal knowledge