Creating Effective Vision and Mission Statements

The Foundation for Effective Strategic Planning

Created by: Melissa J Francisco, PhD
PhD, Author, Instructor, Consultant, Business Strategist

What Will I Learn?

• How vision and mission statements guide your organization amidst uncertainty
• Understand leadership behaviors associated with crafting a vision
• Gain insights into the differences between product and customer oriented vision statements
• What a mission statement is, and how vision and mission statements differ
• Examples of effective vision and mission statements
• How to develop your vision and mission statement

Requirements

• There are no prerequisites for this course. Whether you are looking to develop your vision and mission statements for the first time, or whether you are looking to modify your statements to take your organization to the next level, this course will provide you with the background and approach for how to get it done.

Target audience

• This course is for business executives who are looking to create or modify their organization’s vision and mission statements. Participation in this course will help you learn how you can leverage your vision and mission statements to focus and align your resources and drive results.