Predict Consumer Decisions with Choice-Based Conjoint
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Predict Consumer Decisions with Choice-Based Conjoint
Original price was: $74.99.$11.00Current price is: $11.00.
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Predict Consumer Decisions with Choice-Based Conjoint
★★★★★
$11.00 in stock
Udemy.com
as of January 4, 2025 9:55 am
A course showing managers and researchers how to run Choice Based Conjoint experiments to predict people's decisions
Created by:
Luke Greenacre
Assistant Professor of Marketing and Market Research
Assistant Professor of Marketing and Market Research
Rating:4.5 (582reviews)
3788students enrolled
What Will I Learn?
- Understand the capabilities of Choice-Based Conjoint and Discrete Choice Experiments
- Recognise the requirements of running a CBC and DCE research project
- Be able to develop and run your own small scale CBC and DCE project
- Practice your design and analysis skills with real data sets and extra examples
Requirements
- There is no assumed knowledge for the early topics in this course.
- For those progressing to the advanced topics in this course an understanding of introductory level statistics is recommended.
- Access to MS Excel for running analysis is essential for those progressing to advanced topics. Additional topics covering analysis using SPSS are also provided but they are not essential.
Target audience
- Managers wanting to understand the capabilities of CBC and DCEs for measuring people's preferences
- Researchers wanting to learn how to implement CBC and DCE projects
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