Growing Beyond the Core: Advanced Strategies for Companies

Data-Driven Methods and Human Intuition for Strategic Growth

Created by: Monica Ioannidou Polemitis
Business Strategist

What Will I Learn?

• Understand Core Business Dynamics
• Evaluate Growth Opportunities Beyond Core Business Activities
• Strategically Plan for Expansion
• How to Implement and Monitor Expansion Initiatives

Requirements

• This course is designed to be accessible to professionals with a variety of backgrounds. However, to maximize your learning experience, the following are recommended: Basic Understanding of Business Operations: A foundational knowledge of business concepts, such as revenue streams, market positioning, and competitive analysis, is helpful. This can be from practical experience in a business environment or previous coursework in business management or marketing. Experience in Business Strategy or Management: Ideally, participants should have some experience in business strategy, management, or a related role. This course is particularly well-suited for business owners, managers, and professionals involved in strategic decision-making. Analytical Skills: Basic analytical skills are beneficial, as the course will involve evaluating market data, identifying growth opportunities, and assessing potential risks and rewards. Familiarity with concepts such as SWOT analysis or market research is useful but not mandatory. Access to Company Data or Case Studies: If possible, having access to relevant company data, case studies, or real-world business scenarios will enrich your learning experience, as the course includes practical exercises and assignments. Tools and Equipment: Computer or Laptop: For accessing course materials, participating in discussions, and completing assignments. Internet Access: A stable internet connection is required to view video content, participate in online discussions, and download course materials. Basic Software: Familiarity with office software like Microsoft Word, Excel, or Google Docs/Sheets will be helpful for completing assignments and utilizing provided templates. No Advanced Requirements: No Advanced Requirements: There are no advanced technical or specialized business knowledge requirements. If you are eager to learn and explore business growth strategies, this course is designed to guide you step by step.

Target audience

• This course, "Growing Beyond the Core: Advanced Strategies for Existing Companies," is designed for professionals and business leaders who are looking to strategically expand their business operations beyond their current core offerings.
• The content is valuable for: Business Owners and Entrepreneurs: Individuals who have established a successful business and are seeking new avenues for growth. This course will help you identify opportunities and develop strategies to diversify and expand your market presence. Mid to Senior-Level Managers: Managers responsible for strategic planning, business development, or innovation within their organizations. If you play a role in shaping your company’s future direction, this course will equip you with the tools and insights needed to drive growth. Corporate Strategy and Development Professionals: Professionals involved in corporate strategy, business development, or mergers and acquisitions. This course will deepen your understanding of how to evaluate and pursue growth opportunities that align with your company’s long-term goals. Consultants and Advisors: Business consultants or advisors who work with companies on growth strategies. This course will provide you with a framework and case studies to help your clients successfully expand beyond their core businesses. Experienced Professionals Transitioning to Strategy Roles: If you are an experienced professional moving into a strategic or management role for the first time, this course will provide you with a solid foundation in growth strategy, enabling you to make informed decisions that drive your organization forward.